Playing "The Cancer Card" by collecting and distributing gift cards to cancer patients – 6,368 gifts to date

CCX Beneficiary of PA-based Fegley’s Brew Works Partnership with Kinship Brewing (IA)

CCX Beneficiary of PA-based Fegley’s Brew Works Partnership with Kinship Brewing (IA)

By on Sep 19, 2022 in News |

Old friends are the best friends! As fate would have it, my childhood friend, Sonny Lemmons, found his calling in life at Fegley’s Brew Works in Pennsylvania – a long way from our roots in Mississippi. This has sparked a partnership that will brighten the day of more people who are facing cancer.

Thank you to all involved in supporting our mission.


Pennsylvania-based Fegley’s Brew Works is honored to collaborate with Kinship Brewing Company in Iowa for Breast Cancer Awareness Month and take part in sharing the story that Scars Are Beautiful.

Scars Are Beautiful, a West Coast Style India Pale Ale, will be available in cans at both Fegley’s Brew Works locations – Allentown and Bethlehem – beginning the first week of October along with select other locations in the Lehigh Valley in participation with the Lehigh Valley Brewers Guild. It will also be available for sale and shipment throughout the state of Pennsylvania through the Brew Works’ website. The collaboration beer will serve as a fundraiser for The Cancer Card Xchange (CCX), a 501c3 non-profit that distributes gift cards to brighten the day of people with cancer. Fegley’s Brew Works will cover all production and packaging costs for the beer and will donate $2 from every can sale to CCX.

Scars are Beautiful represents the change you and your body go through after a mastectomy. The scars that we endure are, in fact, beautiful. It’s a hard process to go through but it saves lives.” Jess Mitchell, one of the owners of Kinship Brewing Company in Waukee, Iowa, tested positive for the BRCA 2 genetic mutation. She went in for a double mastectomy, followed by a second breast surgery six months later to clean up areas that were still flaring up. “It’s scary, and it’s devastating, but it saved my life. With your help, I know we can help save other lives.”

Proceeds of this partnership will go directly to The Cancer Card Xchange. CCX was founded by Emily Tickle Thomas, who was first diagnosed with cancer in 2007. She founded the nonprofit in 2011 to pay forward the kindness she had been shown. In the last ten years, CCX has distributed over $500,000 in gift cards to over 5,000 individuals.

Overwhelmed with gratitude,
Emily Tickle Thomas, Founder & Executive Director